Designing an Advertising Poster - 10 Examples

Advertising posters are an excellent form of advertising. They are inexpensive to design and produce compared to other media (TV, Radio, etc.) and are more easily remembered.

In addition to this, they have better visibility in a good location, because they are constantly on display. Compare an ad in a magazine that is likely to be read only once.

A good advertising poster can also evoke emotions, create mental images, educate, spread the brand and guide actions, such as buying products, participating in an event or even joining something as a volunteer.

In this blog post, we will tell you 10 uses for advertising posters and this is based on years of experience and industry knowledge.

Political advertising posters have a long history spanning two centuries and from the beginning have often been involved in wars. These have varied from informing about wars to recruitment and propaganda posters, which were used to guide citizens to take patriotic measures.

In modern times, the use of political advertising posters has expanded from Governments to individual political parties, regardless of size, to movements related to both ideological and universal events, such as those currently opposed to military actions.

Political party posters can often be found in public places around the country during election campaigns, while ideological posters can be found around the locations of demonstrations.

Stores located at street level have almost always existed and they need to express their form of business clearly, while bringing out their brand, so that customers are aware of their existence and come shopping.

One of the most common forms of outdoor advertising for these stores is an advertising poster in a plastic pocket attached to a metal stand. These posters are ordered by cafes, bakeries, hairdressers, opticians, brick-and-mortar stores, restaurants, shoemakers, cinemas and flower shops, among others.

These are inexpensive, can be changed, for example, according to a campaign or new products, and are easier to bring out, because they are closer to the eye level of passers-by and can be placed however you want, for example in the direction where a lot of customers could come.

You've probably seen a lot of posters advertising nightclubs and their events on street poles, electrical boxes or on the walls of alleys, or advertising posters of concerts of various performers near concert halls. These are the most common ways of using advertising posters, as they need to be placed in large quantities to maximize the number of visitors and each event requires new posters.

Such posters are ordered e.g. for promoting clubs, dj gigs, concerts, festivals or album releases.

These kinds of advertising posters are often used to advertise various shows in and around the venue's building or to advertise anything else on busy streets, even at night, so they must be visible in the dark.

These posters are made translucent, which allows light to pass through and the content of the poster is clearly visible. These posters are placed in backlit advertising stands or frames.

In addition to movie commercials, restaurants can also use background light frames to advertise products.

These are perhaps the most common form of advertising posters, as they change regularly and almost every store has them. These advertising posters can be made e.g. for campaigns, individual products, new products and discounts.

These can be placed inside and outside the store and as paid advertising elsewhere.

In certain forms of business, in addition to a product poster, a poster with a menu and a price list can be ordered. The purpose of this is not to attract its viewers to buy a certain product, but simply to list the products and their prices.

Such posters are often in cafes and restaurants above the cash register and often also outside the store or in the window to help make a purchase decision.

Participating in trade fairs or exhibitions is an excellent way to network and even acquire long-term customers, so it is important to present your brand and your product range or service effectively and visibly.

Many types of printing products are suitable for trade fair and exhibition activities, but the poster is perhaps the most important one of them. Most of these are advertising posters, but in slightly different forms, such as a roll-up poster that can be rolled up from a stand, a normal poster or a larger poster wall.

Read more from our Trade Show and Exhibitions Page!

These are educational poster types and they open up, for example, the business and its products in more detail. These posters help the customer do some research before making a purchase decision. An example of this is an infographic at a fish counter about the benefits of eating fish.

These are very similar to nightclub or concert advertisements posters, with one major exception being that the advertising is almost exclusively on-site. These are also not ordered in large quantities per event.

The color schemes vary from exhibition to exhibition, but are often more restrained than advertisements for nightclubs and concerts.

The finest posters may end up as Decorative posters after the exhibition. Examples include various art exhibitions or workshops that are not organized very often.

Fashion posters are a very sector-specific product type and can be used for many purposes: a fashion agency advertisement with their best models, a recruitment poster for new models, an advertisement for a fashion event and show, an advertisement for a fashion fair, advertising posters focusing on a designer or a product collection, etc. These can also be used to decorate stores related to fashion and style, for example hair salons.

These are united by the need to bring out the fashion, model and other graphics effectively.

These are the most common forms of advertising posters and as it turned out, there are many purposes, the layout varies and each has their own style.

The purpose of an advertising poster is to evoke emotions, create mental images, civilize, spread the brand and guide actions, whatever it may be.

If you got ideas from this, head on over to our advertising posters and design a poster with your own image!